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Juvia’s Place is showing its commitment to small businesses in the Black community by giving away $300,000, or six grants of $50,000 each, to Black entrepreneurs.

The Black-owned cosmetics brand is paying forward the help and support it received when it was a fledgling startup.

“As a Black-owned business, I understand firsthand the financial obstacles Black entrepreneurs face. I started Juvia’s Place with just $2,000 and a dream. I, like so many others, didn’t have access to lending, or a trust fund,” said Chichi Eburu, founder of Juvia’s Place, in a press release.

“My business was built with minimal financial resources, but I had a supportive community to lean on. That community support was essential to my business growth. I found mentors and customers that believed in my product, and helped to make my dream a reality,” she continued. “I appreciate the support, and want to make sure I can provide an opportunity to other Black entrepreneurs who are looking to grow their businesses.”

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