Building a café based around sweet potatoes – a Thanksgiving seasonal treat – might seem like a hefty risk, but for Sweet Potato Sensations, the idea proved to be one worth taking.
The family-owned business, based in Detroit, has been around since 1987, when it started selling sweet potato cookies at a neighborhood garage sale. It has since become a hallmark destination – visited by the likes of Hillary Clinton and Bernie Sanders, and by actresses Tippi Hedren, Shirley Jones, Pam Grier and Detroit’s mayors.
The Black-owned business continues to roll mightily along, even during the worldwide COVID-19 pandemic. According to the Yelp Economic Average Report, more than 132,000 businesses closed from March to July, with the greatest closures hitting restaurants.
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