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Growing up in North Carolina, Aaron Ace Harris, couldn’t have predicted the timing of his recent business success. Harris couldn’t have imagined that during a global health pandemic and nationwide protests over frustrations about racial inequality, he — a Black business owner — would build his real estate marketing business to seven figures.

His results-driven real estate lead generation agency, Key Marketing Interventions, is five years old now.

But when Harris started his firm, he was fresh off of being fired from his $30,000 per year job. “That was the wake-up call I needed,” says Harris. “Being fired for being ‘too distracted’ at my former job lit a fire under me like nothing else could have and that flame has been burning ever since.”

Because Harris couldn’t get a line of credit from a bank to start his business, which is typical for many minority entrepreneurs, he used his own money taking a scrappy marketing approach. Inspired by one of his marketing professors at Western Carolina University, Aaron hustled to build his business from scratch.

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