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Racial disparities within the healthcare system due to to the lingering effects of systemic racism prevent thousands of Black and Latinx patients from receiving the adequate service they deserve. One Black woman is seeking to change that by establishing a new tool to help marginalized groups connect with doctors from their communities.

Kimberly Wilson is the founder of HUED, an app created to help Black and Latinx patients connect with doctors of colors for healthcare services. Wilson created the company after her own health scare exposed her to the disparities many like her face.

“As a 30-something, I was traumatized by this experience, and in that, I realized my story is the same as countless others, though many are unequipped to be their own self-advocate,” said Wilson to BLACK ENTERPRISE via email. “That was when I developed a solution for improving the patient care experience.”

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