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Muhga Eltigani, founder of NaturAll Club, appeared in the 2018 Inc. 30 under 30 list and then became one of 50 Black women to receive more than $1 million in venture capital. The company recently has rebranded and launched new product lines that celebrate textured hair.

The devastating impact of Covid-19 prompted the company to strengthen its commitment to its mission statement, which is to create products with integrity while uplifting the community. It has made hand sanitizer for its customers, hospitals, and people experiencing homelessness.

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