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Fawn Weaver had been a public-relations firm founder, a bestselling author, and a hospitality executive before she encountered the story of America’s first Black master distiller, Nearest Green. It was Green who’d taught Jack Daniel how to make and blend whiskey, and who was known to those closest to him as “Uncle Nearest.” Weaver’s goal wasn’t to build an award-winning business with national distribution; instead, it was to restore Green’s legacy.

Over the past four years, she’s done both.

“I didn’t know anything about the whiskey business. I knew nothing about the spirit business, but I did know something about the storytelling business and I knew that it could be a really exciting story to tell,” Weaver, the founder of Uncle Nearest Premium Whiskey, said on Inc.’s What I Know podcast.

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