Sean “Diddy” Combs has teamed up with Salesforce to launch Shop Circulate, a curated digital marketplace that allows consumers to discover and buy products created and sold by Black entrepreneurs.
The new platform, announced on the 100th anniversary of the attack on Black Wall Street in the 1921 Tulsa race massacre, aims to help build Black wealth by circulating economic investment among Black-owned businesses.
“Building Black wealth starts with investing in Black-owned businesses and giving entrepreneurs access to the consumers needed to build sustainable companies that can thrive,” Combs said in a statement. “I’m excited to partner with Salesforce to create a platform that will advance our collective pursuit of economic justice.”
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