Isom Lowman has owned an athletic shoe store in Atlanta for more than two decades and now he wants more Black people to follow his entrepreneurial path.
Lowman and an employee at his Athlete’s Foot outlet have launched a new program aimed at inspiring young African Americans to become store franchisees, particularly in the sneaker industry. The StAART, or Strategic African American Retail Track, program is also designed to give budding entrepreneurs access to capital, business mentors and contacts at major vendors.
Owning a business with help from StAART will hopefully push Black Americans to start creating generational wealth, Lowman told CBS News correspondent Elise Preston.
“It’s unfortunate there’s only a handful of African-American retailer owners in the sneaker industry in the whole world,” Lowman told Preston.
Recent Comments