Like hundreds of other shopping districts, Sacramento’s Florin Square had to shut its doors during the pandemic.
The space in California’s state capital is part cultural center and incubator and has been home to Black entrepreneurs since 2003. At the mercy of Covid-19 closures, evolving guidelines and elusive government aid, many similar operations failed to recover, with an estimated 200,000 more small businesses shuttering in 2020 than in the average year.
But, amazingly, out of more than 60 mostly Black-owned businesses in Florin Square, only one had to close for good. The hub’s owner, Tom Donaldson, says this feat is due to its unique approach to entrepreneurship, which has earned Florin Square the title of Sacramento’s Black Wall Street.
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