To support the Greater Houston Black Chamber’s 5th Annual Buy Black Campaign, United Airlines is launching a feature on its app to highlight Black-owned businesses in the Bayou City. Houston is the first city to have this feature.
August is Black Business Month, which celebrates the Black business owners who make up about 10% of all businesses in the U.S., 35% of those being owned by Black women.
During a challenging time for any small business to stay afloat, Black entrepreneurs faced a set of unique set of challenges. According to the University of California at Santa Cruz Institute for Social Transformation, 17% of white-owned businesses went under only weeks into the pandemic. By comparison, during that same time, 41% of Black-owned businesses closed their doors.
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