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The General® Insurance announces today that, for the second year in a row, it will partner with Black Entrepreneurs Day — a day coined as “a celebration of Black business” and a free virtual event that will recognize, celebrate and empower Black entrepreneurs everywhere in a fresh, fun and exciting way.

As part of this partnership, The General is powering Black Entrepreneurs Day’s Game Changer Conversations — which features Daymond John in inspirational one-on-one conversations with Black business leaders and cultural icons, including The General long-time brand ambassador Shaquille O’Neal, Tyra Banks, Michael Strahan, Rev Run, Marcus Samuelsson and the first female Black Billionaire, Janice Bryant Howroyd as they share their own pivotal career moments. 

In addition, The General will also present a new addition to this year’s event: Black LeadHERship — a Black Women’s Roundtable

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