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Creativity, adaptability, and guts are among characteristics successful entrepreneurs possess.

Songe LaRon and Dave Salvant used all of those to help build Squire Technologies, a New York City-based firm that sells software and services to over 2,800 barbershops in the United States, Canada, and United Kingdom.

According to Forbes, Squire accumulated roughly $4 million in revenue last year despite waiving subscription fees during the COVID-19 when nearly all barbershops were closed.

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