A group of Black-owned social equity dispensaries and brands are taking control of their brand identities during Black History Month (BHM), as not to be taken advantage of.
Part of what spurred The Black Box Project forward is the fact these operators feel Black-owned businesses are regularly used by others for the sake of their own personal or business branding during BHM. So, the leading L.A. Black-owned brands are taking it upon themselves to highlight the importance of equity and inclusion in cannabis.
The cannabis space, in general, also is a fairly cutthroat business. So in the process of pushing all their products with a single voice, the participants hope to create unity and support among the Black cannabis community. They hope for consumers it will be an introduction to the quality and culture brought to the industry by Black-owned brands.
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