We’re so young. At 18 months old, people are just coming to understand and appreciate our mission, which, simply put, is to eliminate the compromise that unfortunately is made for women between a great workout and great hair. This idea that we have to compromise our health for beauty is crazy, right? It’s something we wanted to help eliminate. What we’re seeing now is people gravitate toward that call and that desire because it’s something we universally feel is wrong, and we shouldn’t have to compromise. Our health and our beauty, both of those things make us feel really good. So supporting this notion that she can have it all is something we’re founded on and we’ll continue to build.
Our products are designed to protect your microbiome, let’s just call it your scalp, that’s your barrier protection, the barrier function for healthier hair. We created products to help cleanse, relieve and allow for a healthier scalp in 28 days, and work from there to the ends of her strands.
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