One example of a Black minority-owned business venture into a product market uncommon to traditional urban enterprises is Plush Vodka — a multi-distilled premium vodka company.
The company CEO and master distiller is Malcolm R. Hale, who founded the wholly minority-owned company in April 2015. Hale and his partners operate a vodka line that includes the only premium plum-flavored infused vodka on the market. Its distillery and business operations are based in Florida and currently sell its products in 15 states.
The company promotes its vodka in unique ways, including co-branding traditional signature cocktail recipes like Plush Old-Fashioned, Plush Cosmo, and Plushjito—a plum-flavored mojito.
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