Keeana Barber is the CEO of WDB Marketing, a one-stop marketing and promotions shop. The company offers graphic design, print services, web design, marketing and promotional strategies. Barber talked with rolling out about her business, Black representation in entrepreneurship and ways we can support Black businesses going forward.
What led you to become an entrepreneur?
Entrepreneurship was always in my family. It was something that was part of my bloodline, and I saw that you could build your own wealth. My granddad owned a small grocery store, and my mom sold clothes. When I went to college, I knew I wanted to come out and be an entrepreneur. So my pathway started kind of untraditional. I graduated, and then my brother ended up passing away in November 2004, so in his honor, I decided to continue a company that he had just started. I started doing events, as a lot of people don’t know that my background was events, promotions and things like that.
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