A number of brands that served the Black community during the 1900s are being resurrected by Black women entrepreneurs who are continuing their legacies.
The New York Times reports brands including Fashion Fair and MADAM by Madam C.J. Walker have been rebooted and their packaging and marketing have been updated. However, the goal of the brands, which was to generate wealth within the Black community hasn’t changed.
Fashion Fair, which sold a chocolate raspberry lipstick that was a staple for Black women, disappeared from the shelves when the company declared bankruptcy in 2018.
However, the lipstick came alive again when former Johnson Publishing executive Desirée Rogers, and Cheryl Mayberry-McKissack, Johnson Publishing’s former chief operating officer, purchased the brand in 2019 and showcased the lipstick and several other cosmetics at an event at the Century Association in Manhattan.
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