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In suburban Detroit, John and Pam Petty are in the middle of a holiday launch of their new business: Dog Coats and More.

Hoping to tap into a lucrative market of pet owners, the couple are offering sweaters, hoodies, coats, collars, and even apparel for formal or holiday gatherings.

The new brand is launching with a 12 Day fo Chritmas campaign offering a different product with discount in the the days leading up to Christmas, with a “best of ” campaign planned for the first week of the new year.

More at the website and store

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