Dr. Kerry Cox and Kyle Cox, a Los Angeles-based father-son duo, acquired the men’s athleisure brand in 2018. Since then, they have been evolving the business — which focuses on comfort and craftsmanship.
“It’s fun working with my dad. We get to speak freely in a way that we couldn’t if we were normal colleagues, and at the end of the day, we always end up in a good place, ” said Kyle, the CEO.
The Black entrepreneurs split their duties according to their strengths. Kyle is the big-picture guy who uses his prior experience as a marketing strategist, Navy veteran and restauranteur to run the brand. “I’m also the janitor who runs board meetings and meets with investors. Basically, I do everything,” he said.
Kerry, meanwhile is the Chairman of TCG. As a retired physician, he uses his attention to detail to oversee finances, pay bills and keep track of the numbers.
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