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This businesswoman believes that for African Americans to be respected, there has to be financial stability and generational wealth throughout the community.

Black entrepreneur Aja Allen is living her best life after deciding to open the doors to her own marijuana shop, Sixty Four & Hope, in Central Los Angeles.

According to MJBizDaily, in Allen’s efforts to create generational wealth for her family, the businesswoman bowed out of working in retail fashion to pursue the marijuana industry. After winning a social equity license with the help of investment company 4thMvmt, she opened the franchise location.

“When social equity was presented to me by 4thMvmt, I said, ‘Wow, this is such a great opportunity,’” Allen shared. “It’s a retail store, something that I’m passionate about. It’s cannabis, something I’m super passionate about.”

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