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It wasn’t much time, but Emmanuel Akindele made the most of his three minutes in the spotlight.  

Along with six other tech entrepreneurs, Akindele recently stood in front of a crowd of 200 people and a panel of judges to pitch his business while the clock ticked down.

“It’s difficult, but it’s reflective of what it’s like as an entrepreneur,” said Akindele, who co-founded a mental health app called Blue Guardian. “You often have a very short period of time to tell the story of why people should care about what you are building.”

At stake was $20,000 in funding in the contest held on April 20 by the DMZ, a tech company incubator at Toronto Metropolitan University (TMU).

The contest was part of the DMZ’s Black Innovation Summit, an event to promote the organization’s Black Innovation Programs (BIP).  

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