Group Black, a modern media company with the largest collective of Black-owned media, and NBCUniversal, one of the world’s leading media and entertainment companies, announced that they will be entering an exclusive partnership aimed to amplify Black-led content today and beyond. Through Black Excellence 365, NBCUniversal has curated a collection of Black-led and diverse content for exclusive marketing and sale by Group Black, growing full-year advertising opportunity and investment in the Black-owned ecosystem.
Through this partnership, Group Black will have exclusive access to sell ads within premium Peacock AX programming that features Black-led dramas, Black-led comedies, and Black-led cinema, as well as a curated collection of NBCUniversal content that amplifies Black voices. Black Excellence 365 will give marketers and advertisers the opportunity to work with Group Black to increase their scale while continuing to buy in familiar formats with best-in-class NBCUniversal measurement for effectiveness.
With Group Black having exclusive selling rights, the partnership will allow the majority of client ad spend to be funneled back into the Black-owned media ecosystem further fueling Group Black’s mission to dramatically transform the face of media ownership and investment which includes supporting Black content creatives
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