Black Americans are spending more on beauty products and services than ever before. According to Nielsen IQ, Black consumers spent $8 billion in the last year on beauty products, but high profits are hard to come by for small business owners.
A salon owner in Atlanta found success is possible with persistence and community. “I love what I do. I always knew that I wanted to be in the hair industry,” said Lawanna Gray, the owner of A Step Above the Rest Salon in Atlanta. Owning a space has been a dream decades in the making for Gray. Following in the footsteps of her mother and her grandmother, Gray earned her cosmetology license and started learning the business early. “A lot of my initial beginnings of business was watching the strong women around me, and I watched how they handled business,” said Gray.
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