The HBCU Culture Shop has made history as the first Black-owned HBCU clothing brand to be sold at Target stores. HBCU Culture Shop owners Danielle Riley and Stephanie Walters created a brand that honors Black history, colleges and universities.
“HBCUs they are a part of Black history yesterday and today,” Riley said to WFLA.
As a little girl, Riley dreamed of having a black-owned brand. At eight years old, she gained inspiration from the NY billboards and digital ads for her future ideas. In 2017, she opened her first shop as the founder and creative director of the clothing brand.
“I wanted to be an advertising executive when I was little,” Riley said. “It was odd because people would be like, not a firefighter or a police officer? My dad would take me to Times Square, and I was like, I want to make those. I was just so fascinated by all of the ads,” she explained.
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