Storytelling isn’t just a marketing tool. It’s a powerful way to elevate yourself and your community.
A few weeks ago, when I moderated a panel about social media at SXSW at Inc. Founders House, Lisa J. of BK Beauty shared a story with the audience. She said that a few years back, when she stopped posting for a while, she started to receive messages from followers asking if everything was OK, saying that they missed her. As a non-influencer, I was taken aback. And yes, I was also weirded out. How could these people feel that they knew Lisa well enough to miss her?
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