The Highland Project, in partnership with brilliant corners Research & Strategies, unveiled the new data, dubbed “The Fulfillment Gap.” The survey, conducted between Aug. 30 and Sept.10, polled 700 African-American women, just a few weeks ahead of the midterms. The findings revealed that 77% of Black women voters say they are motivated to participate in the Nov. 3 election.
Unlike in previous election cycles, when high turnout in historic elections was driven by hope and optimism, Black women are motivated to cast their ballots this election by a sense of urgency, as they endure historic job loss, weakened voting rights, and see their earnings falling behind the rising cost of living.
“You see an enthusiasm and potential to mobilization this election that I hadn’t seen, quite frankly, since going back to the Obama era,” says Cornell Belcher, national pollster and president of brilliant corners Research & Strategies.