Facebook has launched We the Culture, a new content initiative created and managed by a team of Black employees that is investing in and amplifying content from Black creators.
The company announced an inaugural class of over 120 creators for We the Culture, including Danielle Young, Lauren “Lolo” Spencer (“Sitting Lolo”), Cameron J. Henderson, Lazarus Lynch, SkateLyfe Co. (Chad Harrell), Nneka Irobunda, Dominic Grizzelle (Griztriz), Kellie Brown (“And I Get Dressed”), and Shelcy and Christy Joseph (NYCxClothes).
The initiative also incorporates programming for Facebook Watch through partnerships with production companies focused on Black creatives, and among the first shows are “Chop It Up” with Storm Reid, “Asking for a Friend” with Vanessa Simmons, and “Mastery of Comedy” with Angela Yee.
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