Songstress Jennifer Hudson is putting the focus on empowering Black women entrepreneurs. The Chicago native has teamed up with Mastercard for the creation of a platform designed to provide resources and support for African American women business owners.
The effort—dubbed the Strivers Initiative—is a consumer-centered platform created to amplify the voices of Black women founders throughout the U.S. and spread awareness about their businesses. It was also launched to eliminate the racial and gender disparities surrounding access to capital. As part of the initiative, Mastercard is teaming up with the Fearless Fund—a venture capital firm founded by Arian Simone and Keshia Knight Pulliam—to provide grants for women of color entrepreneurs. The project was unveiled with an ad featuring Hudson that highlighted Black women business owners.
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