Since the start of the coronavirus pandemic, Black owned businesses have struggled to make ends meet, with 41% completely shuttering in comparison to just 17 percent of white-owned businesses, according to a study from the National Bureau of Economic Research. This represents a massive loss for over 440,000 Black business owners nationwide.
Like many entrepreneurs, Teychenne and Jataon Whitley, cousins and co-owners of Milk and Cookies Kids Spa and Salon on NYC’s Upper East Side, were forced to rethink their business tactics to stay afloat. And while it wasn’t easy, they developed innovative solutions to reimagine the popular kids spa and salon: a new gaming app (the beauty shop answer to Candy Crush), an expansion of their “Splat” collection of non-toxic kids nail polish, and by offering socially-distanced birthday parties for kids.
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