Since last year, there has been renewed interest in Black-owned businesses with consumers showing support in the wake of protests against police brutality. The sudden attention on inequality in America has prompted an uptick in Black founder support and apparently, it’s working.
According to a new report by the National Black Chamber of Commerce and Groupon, findings show that the online marketplace is at the helm.
Groupon and the chamber spoke with 500 Black-owned small businesses and 1,500 consumers to better understand how shopping habits have forever changed since the racial reawakening that began in the United States last summer. According to the results, consumers are largely keeping their promises to spend a greater share of their wallets at Black-owned businesses, but challenges remain.
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