Dana White, CEO and founder of Paralee Boyd, is the first Black woman to franchise a national hair salon after successfully launching a campaign aimed at transcending the traditional salon experience.
Paralee Boyd, the namesake of White’s maternal grandmother, is dedicated to catering to women with thick and curly hair in Detroit. The beauty salon model was created in 2012 as a solution to getting clients out in a timely manner while maintaining the quality of the hair and keeping costs low.
In an interview with Forbes, White explained how she uses lean manufacturing, a tech principle inspired by the automotive industry, to maintain optimal data-driven results. The former international labor specialist takes pride in understanding the needs of the modern woman. Spending all day at a salon has been one of the biggest complaints from clients across the hair industry.
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