Black & Abroad is the Atlanta-based brainchild of Kent Johnson and Eric Martin. Founded in April 2015, the two men identified a need for travel companies to cater to the needs of Black people but also to democratize the luxury experience and for Black people “to tap into a sense of pride when doing so.” So they bootstrapped the company and have grown their enterprise to include more than 100 countries and across every continent, making it a point to partner with Black-owned businesses in those locations, too.
Johnson and Martin have been invited to the United Nations, companies like Mastercard and Facebook, and other organizations around the world to discuss the need for authentic and organic representation of the Black community in media.
Two years after their wildly successful “Go Back to Africa” campaign, Black & Abroad released “The Black Elevation Map” this past February. The tool assists Black domestic travelers with 12 curated city guides and 10 national guides to learn about everything ranging from Black-owned wineries (“Melanin Vines”) to notable start-up companies (“Black Silicon Valley”) to restaurants that fueled the Civil Rights Movement (“Civil Bites”).
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