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For Freddie Taylor, it wasn’t about the money – it was about keeping history alive.

“I couldn’t believe the misinformation about Black history I grew up with was still being taught to my children,” says Taylor, a Black history educator and the founder of Urban Intellectuals, an education and learning company. “I kept saying, ‘somebody should do better.’ So I became that somebody.” 

The entrepreneur had been producing educational materials about Black history at cost since 1994, but turning his passion project into something bigger (and profitable) required that he approach things differently and start asking for help. He almost never launched.

Fast forward to today, and Taylor’s business, primarily powered by Black history flashcards, has over one million followers on Facebook and does over two million dollars a year in sales.

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