North Carolina A&T, the country’s biggest historically Black college, received about $7 million a year in donations in the early 2010s before a multiyear fundraising campaign raised that to an average of about $15 million annually from 2017 to 2019. Then the world exploded.
Following the police murder of George Floyd and the subsequent demonstrations for racial justice, the 13,000-student university raised $18 million in fiscal year 2020, $93 million the next year and $29 million in fiscal year 2022, which ended June 30. That’s an annual average of $45 million, a tripling of philanthropic giving.
The same dynamic is true for many historically Black colleges and universities, or HCBUs. The trick is keeping the momentum going.
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