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Beauty is a huge industry in the U.S., but Black-owned brands are vastly underrepresented. A new beauty collective with a location in Hyde Park is working to change that.

Leslie Roberson knew she wanted to create a business in Hyde Park.

She did market research to see what was missing and started visiting beauty stores in other parts of the city.

“There was one in particular that had a box and all the business owners were Black women and they were so proud,” Roberson said. “And I thought to myself ‘How dare they box us in?’ And I thought, ‘What if I created a space for Black entrepreneurs to give them a space to scale their businesses to the next level and gain national visibility? And that’s what I did. I created it.

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