According to a new report from GoDaddy’s Venture Forward research initiative, Black women remain the fastest-growing group of entrepreneurs, more than doubling since August 2019. Black women total 10% of total entrepreneurs surveyed for the latest report, representing a 70% increase in the number of Black women-owned businesses started prior to the pandemic. Overall, entrepreneurship is becoming more diverse, with 29% of U.S. microbusinesses now owned by respondents identifying as Black, African American, Asian, Pacific Islander, American Indian, Alaska Native or multiracial entrepreneurs, compared to 17% in 2019.
GoDaddy’s Venture Forward research initiative quantifies the growth and economic impact of more than 20 million online microbusinesses and provides a unique lens into the attitudes, demographics and needs of the entrepreneurs behind them.
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