Comfort food the whole world over is varied and often overlooked by much of our societies. This is where Yolélé Foods comes in to introduce the nurturing fonio, a sustainable super grain from West Africa, to Western cuisines. Founded by Senegal-born Pierre Thiam in 2017, Yolélé brings economic opportunity to smallholder farming communities and supports regenerative foods like the superfood fonio. Pierre’s company is also part of Amazon’s Black Business Accelerator program, which empowers sustainable entrepreneurship for Black-owned businesses, backed by a four-year, $150 million commitment. This holiday season, and all year long, Amazon makes it easier than ever to discover, shop, and support Black-owned businesses like Yolele by looking out for the Black-Owned Business badge when shopping in Amazon’s store! Yolélé has two key products, precooked ancient grains and fonio flour, that bring West African warmth to your table and are so easy to prepare.
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