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Black-owned advertising agencies are reshaping the industry from the inside out, using creativity as a form of resistance, visibility, and power. What sets these agencies apart isn’t just their creative talent; it’s the personal connection they have to the communities they’re speaking to. From launching culture-shifting campaigns to holding brands accountable for hollow diversity pledges, these firms are rewriting the rules of who gets heard — and how. In an industry that has long sidelined Black voices, these agencies are making sure those voices lead.

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