Entertainers, athletes and influencers are uniting for “HBCU Good Trouble Takeover…Walk. Run. Stroll to the Polls,” a virtual pre-party on Election-Day-Eve, Monday, November 2 from 6 p.m. to 9 p.m. ET on a variety of social platforms. The livestream is sponsored by Verizon Media and Citi, with a grant by Arthur M. Blank Family Foundation and includes musical performances by 2 Chainz, Rick Ross, and more.
HBCU Heroes, founded by NBA veteran George Lynch, marketing entrepreneur Tracey Pennywell, and media personality/branding strategist Kwame Jackson, is producing the extravaganza. The call-to-action campaign is targeted to engage the 228,000 plus HBCU students nationwide at over 100 HBCUs with a lineup of musical performances, celebrity interviews, a step show contest, band performances from renowned homecoming halftime shows, and more.
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