A new ad campaign from Apple’s Beats by Dre kicked off Thursday with a short video that accomplishes many things at once. It honors Black culture, celebrates Black joy, showcases Black stars and confronts an age-old hypocrisy, too.
Tennis champ Naomi Osaka, NASCAR driver Bubba Wallace, rapper Lil Baby, activist Janaya Future Khan and others can be seen in the two-minute clip that opens with the familiar refrain, “You love me; you love me not.”
But in this case, those lines don’t refer to the romantic petal-plucking game. Instead, as the video highlights, it’s all about mixed messages that are a common component of systemic racism — such as embracing Black culture without embracing Black individuals.
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