“What’s next?” That’s the question Nicole Murphy asked herself when sudden unemployment forced her into entrepreneurship in 2014. A new opportunity came within the property management industry but when the pandemic hit, her company became one of the 450,000 black-owned businesses to close its doors by April 2020. She then found herself making another inquiry, “Why aren’t we—Black people—helping each other more?” Discovering why, but more importantly, how, became her new undertaking.