A new report from Nielsen and media company ‘Group Black’ confirmed what we’ve always known: Black creators drive popular culture.
The Black Creator Impact Report analyzed insights comparing Black creator reach and influence to their non-black counterparts, across various social media platforms including Instagram, Tiktok, Youtube and Twitter. The result? Black creators outperformed all other groups in terms of follower growth, follower interaction and media value. Despite this,Black creators are notoriously under paid and overlooked compared to white creators.
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